A Creative Career without the rulebook with cait miers
What happens when you ditch the rulebook and create a creative career entirely on your own terms?
Welcome to another episode of Off Script, On Brand, where I sit down with Cait Meyers — surf and fashion photographer, entrepreneur, and the visionary behind the Laugh Lines project.
Cait wears a lot of creative hats, and we dive into the many projects she’s juggling and what it actually looks like to build a career that doesn’t fit into one neat box.
Cait shares her journey from studying photography at Uni, to working with brands like Roxy and Billabong, and eventually getting a job photographing surf contests and athletes with the WSL.
We talk about the pressure and adrenaline of photographing surf competitions, and her focus on capturing imperfect, authentic moments that make elite athletes feel relatable and human.
We dive into career milestones, but more than that, we explore mindset, thinking outside the box, and trusting yourself when your path isn’t linear.
Cait shares her desire to make a meaningful impact, especially for women and girls, and her determination and passion serve as a powerful reminder that living your wildest dreams and purpose is possible when you move from alignment and self-belief.
In this episode, we explore:
How her career in surf and fashion photography unfolded right after she graduated Uni
Why thinking outside the box has been one of the biggest drivers behind her successful career
The role self-belief and mindset played in helping her back herself throughout her career
Her philosophy of imperfect action — creating in real time rather than waiting for everything to be perfect
The moment she realised she wanted to make a bigger impact and be known for more than just photography
Her advice for photographers who want to stand out and get noticed in a crowded industry
Why building community, sharing knowledge, and growing the “girl gang” is so important to her
The story behind her new project Laugh Lines and how it came to life
This episode is for you if:
You’re a creative who refuses to stay in just one lane
You want to build a career that’s outside the box
You’re learning to trust your ideas and take imperfect action
You want to stand out in a crowded industry instead of blending in
About Cait:
Cait Miers is an Australian photographer originally from the Mornington Peninsula, Victoria. With over a decade of experience and a Bachelor of Photography from RMIT University (2014), she has built a global career capturing women, surf culture, and stories through a raw, authentic lens. Known as one of the leading women’s surf photographers, Cait’s work celebrates elegance, strength, and femininity both in and out of the water.
She is the creator of Laugh Lines, a global portrait project photographing 1,000 women without makeup, designed to challenge internalised beauty standards and redefine self-worth through unfiltered imagery.
Alongside purpose-driven projects, Cait has worked with clients including WSL, Roxy, Billabong, Canon and Lululemon, continuing to create imagery that makes people feel seen, not perfected.
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