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How to Pitch Your Story to the Media: 5 Tips for Brands & Business Owners

3 Things to Know Before You Launch Anything

I’ve launched everything from photoshoot packages to workshops and mentoring programs — and every launch has taught me something new. If you’re a photographer planning your next offer, these three lessons will help you create momentum, stay visible, and launch without burning out.

Torquay Brand Photographer- brand photoshoot for E-commerce Coach Elysecollat

Elyse brought full energy, trust, and permission to go all in for her brand photoshoot. And the result? Bold, playful, modern visuals that actually feel like her.

How to stop overthinking your social media

Social media stressing you out? Hours overthinking posts and obsessing over likes can drain any creative. Here are 5 reminders to help busy creatives show up authentically, skip the overwhelm, and reclaim your time.

Torquay Brand Photography- Capturing Waves, Flow & Wellness Branding

Earlier this year, I had the pleasure of photographing Lily, the founder of Waves + Flow, against the stunning backdrop of Bells Beach. Known for its rugged cliffs and rhythmic waves, Bells provided the perfect setting to reflect the essence of Lily’s brand—a harmonious blend of movement, stillness, and connection to nature.

Torquay & Surf Coast Family Photographer | Motherhood

Not one of my Mini Motherhood sessions went ahead on its original date. Thanks, weather. ☁️🌧️

But honestly? It couldn’t be more fitting. Because motherhood is just like that — full of unexpected changes, last-minute pivots, and moments that unfold in their own timing.

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Latest on the Blog

How to Pitch Your Story to the Media: 5 Tips for Brands & Business Owners

3 Things to Know Before You Launch Anything

Torquay Brand Photographer- brand photoshoot for E-commerce Coach Elysecollat

Elyse brought full energy, trust, and permission to go all in for her brand photoshoot. And the result? Bold, playful, modern visuals that actually feel like her.

How to stop overthinking your social media

Torquay Brand Photography- Capturing Waves, Flow & Wellness Branding

Torquay & Surf Coast Family Photographer | Motherhood

Not one of my Mini Motherhood sessions went ahead on its original date. Thanks, weather. ☁️🌧️

But honestly? It couldn’t be more fitting. Because motherhood is just like that — full of unexpected changes, last-minute pivots, and moments that unfold in their own timing.

Check out older posts

Leslie Carvitto

Meet the Author

Photographer, creative connector, and all-around ideas person who helps women shine through their brands stories, and visuals. Here, you’ll find juicy insights, photoshoots, creative ideas and biz tips to get you inspired

Get to know Leslie Better here