Britt is a brand marketing leader, strategist and founder of STATE OF BRAND. She has over a decade of experience building and growing brands including Apple, PUMA, EA Sports, and WHO IS ELIJIAH.
Today, Britt works with founders as a strategic marketing partner and fractional CMO, helping them sharpen their brand positioning, build smarter marketing strategies and connect with the right people.
She believes strong brands aren’t built by trying to be everything to everyone, but by being unmistakably for their people.
listen to the episode here.
In this episode, we chat about:
What working with iconic brands taught her about building a memorable brand
The morning she quit her job and how she was booked out just days later
Learning to say no, set boundaries and protect her time
Why she struggles to take her own advice and be her own client
How silence and switching to DND help spark her best creative ideas
What most brands are missing and how to fix it
Why founder-led content matters for brand growth
AI, marketing and copywriting: the tools worth knowing about
Why relying on ChatGPT for your marketing strategy is a huge mistake
How founders can create new revenue streams beyond their existing services
What if the answer to growing your brand isn’t more content, more marketing tactics or another AI tool? Britt challenges some of the common approaches to marketing and explores what really makes a brand stand out.
