I’ve launched everything from photoshoot packages to workshops and mentoring programs — and every launch has taught me something new. If you’re a photographer planning your next offer, these three lessons will help you create momentum, stay visible, and launch without burning out.

Elyse brought full energy, trust, and permission to go all in for her brand photoshoot. And the result? Bold, playful, modern visuals that actually feel like her.

Social media stressing you out? Hours overthinking posts and obsessing over likes can drain any creative. Here are 5 reminders to help busy creatives show up authentically, skip the overwhelm, and reclaim your time.

Earlier this year, I had the pleasure of photographing Lily, the founder of Waves + Flow, against the stunning backdrop of Bells Beach. Known for its rugged cliffs and rhythmic waves, Bells provided the perfect setting to reflect the essence of Lily’s brand—a harmonious blend of movement, stillness, and connection to nature.​

Not one of my Mini Motherhood sessions went ahead on its original date. Thanks, weather. ☁️🌧️

But honestly? It couldn’t be more fitting. Because motherhood is just like that — full of unexpected changes, last-minute pivots, and moments that unfold in their own timing.

Our branding shoot was about capturing the silliness, the beauty, the imperfection, the lessons, the strength, the courage, and the humanness. Because Jodie isn’t just a yoga teacher. She’s proof that staying true to yourself is the most powerful brand you can build a brand.

When your brand photos double as your maternity photos. Liz has built her business around helping women feel their best from preconception to postpartum, creating a safe, judgment-free space where mamas (and soon-to-be mamas) can ask questions, get real answers, and feel fully supported in nourishing themselves and their little ones.

When I moved from the US to Australia six years ago, I would never have called myself a photographer. Not without cringing or feeling like a total imposter. But moving gave me a blank slate—my “anything is possible” moment. Starting over in a new country, where I didn’t know a single soul, was equal parts terrifying and liberating.

Native Wellbeing provides luxurious, holistic wellness experiences through Ayurvedic facials and warm oil massages. Drawing from the ancient healing practices of Ayurveda, their treatments are thoughtfully crafted to harmonize your body, mind, and spirit.

As part of their commitment to fostering the next generation of yoga teachers, Wonder Yoga is gearing up for their teacher training program in 2025. To capture the essence of the program and convey their studio’s unique vibe, they brought me on board to create a series of brand photos for them.

I’ll be the first to admit that my confidence has wavered many times since starting my business. I’ve come to expect that it will ebb and flow as I expand past my comfort zone. And I’ve learned how to rebuild my self-belief when doubt creeps in. Here are my top tips for reigniting your confidence!

Planning a retreat or already have one on the calendar? Hosting a retreat is a transformative experience for everyone involved, but capturing that magic in a way that preserves memories, promotes future events, and keeps you present as a host can be a challenge. That’s where hiring a professional photographer comes in.

Your audience is looking for a connection. They want to know the person behind the product or service. When you allow yourself to be seen, you invite your audience into your story and give them a reason to trust and invest in you. Here’s why it matters:

Have you ever felt stuck in a rut? You know the feeling—nothing is clicking, your ideas feel stale, and you’re hyper-critical of every piece of work you produce. We’ve all been there. I’m sharing some tried-and-true tips that helped me find my way back to inspiration.