Suz Chadwick has spent more than 20 years in sales, marketing and branding, and in this episode, she’s sharing the knowledge and big lessons she's learned along the way.
We talk about how personal brands are changing, what actually moves the needle when you’re already an expert, and the mindset shifts you need to grow.
Listen to the episode here.
In this chat:
How Suz was subconsciously building her personal brand from 19, long before she had a name for it.
Building a personal brand from scratch — including the power of a borrowed audience and the conference that helped establish Suz in the industry.
How personal branding has evolved — and why Suz believes we’re entering an era of the anti-expert personal brand.
The gap between knowing what to do and actually doing it — especially when you’re already an expert in your field.
What happened when Suz went from $100K months to stepping away from the systems that had helped create that success.
The story she was telling herself in 2023 — and how that narrative pulled her away from the momentum she’d built.
Relevance, visibility, ageing, and the fear of becoming invisible — plus why Suz is leaning further into the woo, not just the do.
With 20+ years in sales, marketing, and branding, she's the founder of Personal Brand Agency, Bold Vibes Consulting, author of Play Big, Brand Bold, and host of the Brand Builders Lab podcast. Suz specialises in helping ambitious women build magnetic brands that attract dream clients and create profitable businesses.
