Abbey Naylor is the founder of Bold Mood, where she helps founders and creators build personal brands on LinkedIn. She’s grown a company page from 6,000 to 23,000 followers, built a six-figure business through content and community, and coached more than 100 founders and creators to do the same.
Her philosophy? Depth over going viral. Point of view over performance. And using LinkedIn to build a personal brand that opens doors and brings opportunities your way.
Listen to the episode here.
In this episode, we chat about:
How Abbey’s career path took a few unexpected turns
Her twenties as a character-building decade, the lessons she learned, and everything she had to unlearn along the way
Her love story with LinkedIn and why she chose it as the place to build her personal brand
How she helped a leadership team grow their LinkedIn page from 6K to 23K followers through personal branding and employee advocacy
Starting Bold Mood as a side gig, backing herself, and turning it into a six-figure business in just a year
The unexpected opportunities LinkedIn has brought her, and her advice for anyone looking to build their presence on the platform today
Why she prioritises depth over going viral and point of view over performance, especially in a world where everyone is chasing trends
If you’ve been LinkedIn-curious, wondering how to show up on the platform, or ready to start building a presence that actually opens doors for your business, this episode is for you.
