3 Things to Know Before You Launch Anything
Over the last few years, I’ve launched a lot.
Events. Workshops. Photography packages. Mini sessions. Mentoring. A group coaching program.
And every single launch has taught me something new.
If you’re relatively new to launching, or you’ve launched before and thought “surely this should feel easier by now, bookmark this post and come back to it when you’re planning your next thing.
Here are three lessons I’ve learned that will make your next launch feel more intentional, spacious, and way less stressful.
1. Give yourself enough time to promote (but not too much)
One of the biggest mistakes I see people make is either:
Rushing a launch and feeling panicked the whole time
or
Giving themselves so much time that the energy slowly fizzles out.
The goal is a sweet spot. You want enough time to build excitement and anticipation without burning yourself out or losing momentum.
Your launch should feel spacious to you and your community.
A few things that help:
Set clear milestones (announcement, early interest, reminders, final call)
Plan content that builds on itself instead of repeating the same message
Treat momentum like something you maintain, not something you hope magically appears
When you have structure, it’s easier to stay excited, and your audience can feel that.
2. Map out every way you can share your offering
Most people rely on one or two channels and then wonder why their launch feels quiet. Before you launch, actually sit down and list every place your offer could be shared.
Here are a few to get you started:
Social media (more than one platform if it feels aligned)
Your newsletter
Online or in-person communities you’re already part of
Paid ads
Asking friends or businesses with like-minded audiences to share
Collaborations or giveaways
This isn’t about doing everything; it’s about giving yourself options, so you’re not putting all the pressure on one post or one platform.
Visibility compounds when your message shows up in multiple places.
3. Keep showing up (even when it feels quiet)
This is the part most people underestimate. Consistency matters!
Even when it feels like no one is watching.
Even when engagement is low.
Even when you’re thinking, “surely they’ve seen this by now.”
Every post, story, email, and conversation:
Builds trust
Reinforces what you’re known for
Keeps your community connected to your work
Your energy sets the tone for how people respond. Rest when you need to, but stay engaged.
And a reminder you might need to hear:
You are not being annoying by sharing your offer more than once.
Some people need to hear or see something a dozen times before they’re ready to commit. Your job isn’t to decide when they’re ready, it’s to make sure they know it’s there when they are.
