Torquay Brand Photographer- brand photoshoot for E-commerce Coach Elysecollat
Doubling down on yourself and your brand isn’t subtle.
It looks like:
3.5 hours of play, experimentation, and creative freedom
a chic Melbourne studio
props galore
a wildly on-brand mood board
and a wardrobe full of attitude, texture, and personality
It looks like saying no to playing it safe and yes to being seen.
That’s exactly what Elyse did.
From the moment we started planning her shoot, it was clear she wasn’t here for stiff poses, industry clichés, or the done-to-death “girl in a beige blazer with a laptop and latte” aesthetic. 🚫
Instead, she brought full energy, vision, and trust, and gave herself permission to go all in.
Strategy, Soul, and Straight Talk (The Real Secret Sauce)
Elyse is a business coach for eCommerce founders, the kind of people who’ve poured their heart into creating an incredible product, but feel stuck when it comes to actually growing it.
Her clients are driven, creative, and deeply invested in what they’re building. Many started during nap times or late nights. Some finally quit their 9–5. They care about their mission, their people, and the freedom they’re creating for their families, but they’re overwhelmed.
They’re tired of:
guessing
wasting money
spinning their wheels
What lights them up?
Making sales that mean something.
Seeing real momentum.
That moment of, “holy sht, I can actually do this.”*
And what makes Elyse different (her spicy secret sauce) is the rare mix most coaches are missing:
strategy, soul, and straight talk.
No ego. No fluff. Just real results, genuine care, and a healthy obsession with her clients’ success 😜
She’s hands-on, deeply invested, and not afraid to say what needs to be said (always with love). That’s why people trust her.
Her Brand Photoshoot
When someone sees Elyse’s new brand visuals, she wants them to feel:
inspired
energized
curious
Like:
“She’s different.”
“She’s cool but also approachable.”
“I want to work with her.”
“She’s the real deal.”
So we built the shoot around that.
Bold.
Creative.
Playful.
Modern.
Nothing stiff. Nothing staged. Nothing generic.
Because when your brand visuals actually reflect who you are and how you work, people don’t just see it, they feel it.
Brand Evolution Starts With Permission
One of the most powerful parts of this shoot wasn’t the studio, the props, or even the final images.
It was permission.
Permission to collaborate and experiment and not play it safe.
Elyse showed up with zero interest in blending in, and full commitment to evolving her brand in a way that actually reflects her.
These images aren’t just content. They’re a statement.
And I can’t wait to see how she uses them as her brand continues to grow and expand. 😍
Thinking about your own brand evolution?
If you’re craving visuals that actually feel like you, this is your sign.
My brand shoots are collaborative, strategic, and built around who you are, how you work, and where your brand is headed next. We play, experiment, and create imagery that sets the tone for your next chapter, not just your next post.
If you’re ready to stop playing it safe and start showing up fully, I’d love to create with you.
→ enquire here.
Hey there! I’m a photographer, creative connector, and all-around ideas person who helps women shine through their brand stories and visuals. Here, you’ll find juicy insights, photoshoots, creative ideas and biz tips to get you inspired.
