I’ve launched everything from photoshoot packages to workshops and mentoring programs — and every launch has taught me something new. If you’re a photographer planning your next offer, these three lessons will help you create momentum, stay visible, and launch without burning out.

Elyse brought full energy, trust, and permission to go all in for her brand photoshoot. And the result? Bold, playful, modern visuals that actually feel like her.

Social media stressing you out? Hours overthinking posts and obsessing over likes can drain any creative. Here are 5 reminders to help busy creatives show up authentically, skip the overwhelm, and reclaim your time.

Earlier this year, I had the pleasure of photographing Lily, the founder of Waves + Flow, against the stunning backdrop of Bells Beach. Known for its rugged cliffs and rhythmic waves, Bells provided the perfect setting to reflect the essence of Lily’s brand—a harmonious blend of movement, stillness, and connection to nature.​

When I moved from the US to Australia six years ago, I would never have called myself a photographer. Not without cringing or feeling like a total imposter. But moving gave me a blank slate—my “anything is possible” moment. Starting over in a new country, where I didn’t know a single soul, was equal parts terrifying and liberating.